According to a new report published by Allied Market Research, titled, “Pre-press for Packaging Market," The pre-press for packaging market size was valued at $4 billion in 2021, and is estimated to reach $6.7 billion by 2031, growing at a CAGR of 5.1% from 2022 to 2031. Pre-press is a printing industry term for the activities that occur after a commercial printer receives an order and a corresponding graphics file from a client or graphic designer, however before any actual printing takes place.

Top Companies

The key players profiled in the pre-press for packaging market analysis include Agfa-Gevaert Group, Amcor plc, Anderson & Vreeland Inc, Emmerson Packaging, Esko-Graphics BV, Flexicon, Heidelberger Druckmaschinen AG, Huhtamäki Oyj, Janoschka, Oji Fibre Solutions (NZ) Ltd., P. R. Packagings Ltd., Sealed Air, Trident, SPGPrints, STI - Gustav Stabernack GmbH, Transcontinental Inc., and Wipak Ltd.

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The global pre-press for packaging market growth is anticipated due to factors such as advertising and product development which is the process of delivering new good or item to the market or improving the existing products for increasing sales. This requires effective packaging design that could add value to the newly designed or modified products and helps in setting it apart from the competition.  This is the major factor driving the growth of the market. In addition, effective advertising through packaging design helps in increasing sales of the products that demands for effective packaging module. Customers are drawn to packaging that provides quick access to product information. For instance, as per the statistics, packaging influences more than 80% of in-store purchases. A product travels hundreds of thousands of miles before reaching its customers. It gets delivered through highways, rails, rivers, or air. Distinct forms of transportation require different packaging and protection for the commodities. Hence, this is turn is drives the growth of the market.

The global pre-press for packaging market witnessed significant growth in the past decade, owing to the rise in demand for compact and lightweight packaging in various sectors such as foods & beverages and pharmaceuticals. A number of players have expanded their business globally, owing to an increased customer base, enhanced effective operations, and developed product portfolios. This is anticipated to fuel the growth of the global pre-press for packaging industry.

However, innovation in packaging materials, techniques, and new machinery are factors that limit the growth of the market. Customers' demand for eco-friendly packaging material is growing. In addition, the demand for upgraded or innovative packaging design is changing. Hence, this is impeding small-scale industries to afford newer systems for packaging designs that lead to wastage of older systems. Thus, this in turn hampers the growth of the pre-press for packaging market.

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In addition, the outbreak of COVID-19 has led to halt in logistic and manufacturing activities across the globe, which, in turn, has led to interruption of supply chain, thereby hindering growth of the pre-press for packaging market. However, this situation is expected to improve as government is relaxing norms around the world for resuming business activities.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.