According to IMARC Group latest report titled “United States Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on United States Male Grooming Products market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The United States male grooming products market size reached US$ 16,425 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 23,299 Million by 2028, exhibiting a growth rate (CAGR) of 5.8% during 2023-2028.

Male grooming products refer to a wide range of products that are formulated and marketed specifically for men to help them maintain their personal hygiene, improve their appearance, and enhance their overall grooming routine. These products can include items, such as skin care products, hair care products, shaving products, and grooming tools. Some of the popular male grooming products widely available across the United States include razors, shaving creams, aftershaves, moisturizers, cleansers, toners, shampoos, conditioners, body washes, deodorants, body lotions, nail clippers and tweezers.

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Market Trends:

The market in the United States is primarily driven by the rising preference regarding personal grooming and hygiene among individuals. This can be attributed to the growing popularity of social media and digital platforms. With the rise of the service industry and knowledge-based economy, there is an increasing focus on personal grooming in the workplace, which has led to a rise in the demand for male grooming products across the country. Apart from this, easy product availability via online and offline organized distributed channels and the advent of home delivery models are significantly supporting the overall market. Furthermore, the increasing spending on aggressive marketing strategies, celebrity endorsements, promotional campaigns and innovative packaging solutions are creating a positive market outlook. Some of the other factors driving the market include inflating disposable income levels of the masses and continual innovation in product formulations.  

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United States Male Grooming Products Market Segmentation:

Our report has categorized the market based on region, product, price range and distribution channel.

Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others

Breakup by Price Range:

  • Mass Products
  • Premium Products

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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