IMARC Group, a leading market research company, has recently releases report titled “Player Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global player tracking market share, size, growth, trends, and forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market. 

What is Player Tracking?

Player tracking is utilized to record and track the location of players, balls, or sports equipment via camera or chip-based technologies. It is also used for curating tactics and decisions and augmenting the performance of individuals and the overall team. Player tracking provides essential information on important events that occurred during a game, including individuals involved, event time, player substitution, etc. Presently, key market players are innovating devices by integrating advanced technologies, such as global positioning systems (GPS), that can track, analyze, and improve the performance of athletics with personalized insights and training exercises.

How Big Is the Player Tracking Market?

The global player tracking market size reached US$ 5.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.3 Billion by 2028, exhibiting a growth rate (CAGR) of 21.3% during 2023-2028.

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Player Tracking Market Trends and Drivers:

The growing number of sporting events and tournaments, along with the increasing demand for real-time information to enhance the decision-making process of the games, is primarily driving the player tracking market. Additionally, the widespread adoption of fitness-tracking wearable devices, such as fitness bands and smartwatches, which can monitor the fitness-related activities of professionals, is further bolstering the market growth. Besides this, sports associations are using advanced technological solutions and services to analyze and monitor the health of players and help team management in keeping track of fraudulent activities during the game, which is acting as another significant growth-inducing factor. Moreover, the introduction of customizable player-tracking applications that are integrated with radio frequency identification (RFID) technology is positively influencing the global market. Apart from this, these devices also enable trainers to enhance the performance of athletes by using real-time data for developing training plans based on individual metrics and fatigue thresholds, which is projected to fuel the player tracking market in the coming years.

Global Player Tracking Market 2023-2028 Analysis and Segmentation:

Top Key Players covered in this report are: Catapult Group International Limited, JOHAN Sports (Demcon), Kinexon, PlayGineering Systems Ltd, Polar Electro Oy, SPT Group Pty Ltd, Stats Perform, STATSports Group, The Chyron Corporation, Xampion and Zebra Technologies Corporation.

The report segmented the market based on region, product type and application.

Breakup by Component:

  • Solutions
  • Services

Breakup by Type:

  • Wearables
  • Optical
  • Application-Based

Breakup by Application:

  • Fitness Tracking
  • Performance Tracking
  • Fraud Detection
  • Player Safety

Breakup by End User:

  • Team Sport
  • Individual Sport

Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2023-2028)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

TOC for the Report:

  • Preface
  • Scope and Methodology
  • Executive Summary
  • Introduction
  • SWOT Analysis
  • Value Chain Analysis
  • Price Analysis
  • Competitive Landscape