Plan the start and launch of the campaign well. The beginning of the year together with new resolutions can be a good time, but there are also other key dates such as preparing for the summer, returning from the holidays or the start of the school year. 

Keep in mind that your competition may launch campaigns on the same day. So SMS marketing can help you reach more people and differentiate yourself from your competing gyms. 

Incentives
Just like when you're trying to increase your membership, incentives will play a big role in getting new gym members. What sets your gym apart from others? You can offer special registration discounts, free trial classes, free fitness assessments or personal training.

Whatever you decide to offer your new members, you can let them know via SMS and add links they can click to take them directly to the event.

SMS subscription forms
Simplify your sign-up process with two-way SMS that allows new customers to sign up via text message. Send SMS invitations Palestine Email Data to your subscribers and invite them to RSVP. You can direct people to different membership offers based on their answers. For example:

“Join the Fitness Center this January! We have subscriptions for all tastes and if you sign up before January 30th, enjoy 10% off any program.”

Set up trigger words on your platform so your subscribers can receive auto-replies or links to learn more about your subscribers' needs.

Automatically send signup forms and interesting articles that your members would like to read so they can join.

Profile members
When registering new members, take the opportunity to get to know them. Continue your SMS marketing communications and create customer profiles. Find out what they look for in a gym. Are they interested in classes, muscle building, bodybuilding, socializing or losing weight? Because by collecting this information, you can personalize your marketing experience and segment your subscribers into categories. Segmentation allows you to control the content of SMS that subscribers receive. This limits the amount of unsolicited marketing messages they are exposed to and reduces the risk of them opting out of receiving your SMS.

Subscription renewal campaign
Don't forget your existing users who may be ready to renew their subscriptions. They can look for a new gym or take advantage of the offer elsewhere. Companies often reward new customers while overlooking their existing customers.

Use what you already know about your former members to entice them to renew their subscription. Personalization is key here, especially since many gyms create a sense of community among their users.

Remind them of the classes they've taken in the last year, or the goals or milestones they've reached with their personal trainer. If he's been with you for a few years, let him know you know. For example:

“Carla, did you know it's your third anniversary with Regal gyms? We want to welcome you to your fourth year and offer you 2 free tickets for you and a friend to your favorite spin class.”

Loyalty programs
Loyalty programs can work particularly well to encourage existing members to renew their subscriptions. You can automatically add rewards to their account based on how long they've been with you and this will incentivize them to stay.

Loyalty cards or apps work well for all your gym activities. Customers can earn points and bonuses by attending classes, using a personal trainer or shopping in shops and cafes.

Most companies use loyalty programs to collect data about their customers. All this helps to profile your members and personalize your SMS marketing. The information can be used to fine-tune your marketing strategy.