WhatsApp, a very popular messaging platform, has constantly evolved to meet the diverse needs of its users. The recent introduction of WhatsApp Flows for WhatsApp Business Platform aims to further streamline and improve interactions between customers and businesses.

What are WhatsApp streams?
WhatsApp Flows, a new feature, allows businesses on the platform to seamlessly deliver services while interacting with Brazil B2B Email List their customers. With Flows, businesses can create comprehensive offers and customizable forms that meet different customer needs. It enables companies to automate responses and simplify complex tasks.

This feature works like an online form where the user can select different options from a drop-down menu to be taken through the customer journey or enter information first before being able to purchase something or be handed over to a service agent.

Key benefits
Functional with Chatbot:
Implement interactive chatbot-based flows to automate tasks or help collect customer details for a specific use case.

Reduced turnover and increased cross-selling:
By offering end-to-end experiences, companies can reduce churn and cross-sell other products or services more effectively.

Dynamic data representation:
It allows businesses to tailor the information displayed to customers based on their previous responses or actions.

A current challenge that Flows has overcome is back-and-forth interactions and long text messages. Flows provide businesses with a structured way to gather information and allow them to develop or create their own unique journeys.