In the world of business development and branding, digitization is the order of the day. So what is a digital marketing and how can we use it to grow our business? Digital Marketing Definition Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Today's digital media includes websites, social media, radio, television, mobile phones, and even traditionally non-digital forms of media such as billboards and road signs. In principle, any marketing material delivered electronically is considered digital marketing.

This leaves various forms of personal marketing (P2P), print advertising, and direct marketing outside the realm of digital marketing. Even then, print ads, direct mailings, printed catalogs, posters, and billboards were beginning to merge with their digital counterparts. With things like URL landing pages, QR codes, banner ads, online directories, and text codes, traditional marketing, and advertising almost always has a connection to B2B marketing for startups.

Why do we rely on digital media?

The digital media shift is being driven by marketing agencies, entrepreneurs, and consumers. The ever increasing demand for measurable results makes digital a digital marketing agency’s dream. Most digital media, including websites, social media, and mobile advertising, are much easier to track than traditional marketing media like print ads. Many digital forms of advertising are very cheap for entrepreneurs. Online presence, engaging customers in social media conversations, and email marketing are cost-effective alternatives to print and direct mail B2B digital marketing agency for lead generation and conversion rate optimization.

These digital channels are available to businesses of all sizes and help level the playing field for startups, small businesses, and independent consultants looking for new business opportunities. For consumers, the fast pace of life makes digital advertising a necessity. When consumers need goods and services, gone are the days when they had to trawl through the phone book to find them. Now we pull out our mobile devices or head to computers to look for answers, and we find them quickly. Use digital media to grow your business and brand Whether your business is large, small, or medium-sized (SMB or SMB), you can effectively promote your business through low-cost digital channels. Your website will be the basis of your marketing activities. Invest wisely in your website and make sure it:

• adequately represents your business and brand (look and feel, messaging)
• appropriately appeals to your target audience
• can be found in major search engines
• is up-to-date and easy to navigate
• Provides more communication channels with customers.
• Combined with other marketing activities

It is recommended that you work with a professional web design company that has experience in web development and search engine optimization. Since your website is the foundation for all other digital channels, it should be considered one of your most important business investments. After you have your website up and running, the next step is to run regular monthly or bi-monthly email campaigns and engage with your customers through social media. If your budget is very tight, this effort can be done in-house (by someone with the right skills) or by an outside digital marketing agency at little cost. Make sure all your efforts bring customers back to your website, where they can fully engage with your business, products, and services, and choose from channels through which to connect with you. If you're interested in an aggressive approach to search engine marketing, you may want to invest some digital marketing money in search engine optimization and pay-per-click advertising. Many businesses today rely heavily on their online research to attract new customers.

A common misconception among business owners is that just having a website means customers will find it. for nothing. Your website should be built with specific keywords and phrases, meta data, page content, and linking strategies that will help it rank high in search results. With so many keywords and phrases vying for top positions in search results, you need to complement your organic search engine optimization efforts with pay-per-click advertising. Getting started with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort, and guidance, you can do it yourself or through a third-party digital marketing agency for a reasonable price. In addition to email, social media marketing, and search engine marketing, there are many other digital marketing activities you can do.

Marketing opportunities include mobile advertising, radio, television, electronic billboards, and more. Whatever digital assets you choose, they should all be linked and connected to your foundation: your company website. If you can afford it, hiring a digital marketing agency to assist you in your marketing efforts would be a wise investment. Many digital agencies today offer multiple levels of service for both large and small businesses.