It has been estimated that some 2.4 billion people in the world use the internet actively. Given this, it is not surprising that marketing on the web produces ever higher sales and profits. At the same time, technology is constantly advancing while the competition is growing. In this situation, you will benefit greatly from hiring the services of an online marketing company. Consider some essential advice which will help you pick the ideal service provider for your business.

The comprehensive service is always better.

Some business owners and managers believe that they require only search engine optimisation and paid advertising to achieve higher website traffic and conversion rate. These can help immensely, but you will get the best results if you use a comprehensive service. In fact, it is best to pick an online marketing company which will offer a complete strategy for your business and product. This strategy should include on-page and off-page SEO, content marketing, social medial marketing and email marketing. It should have clearly defined goals and precise methods for achieving them.

Achievements are as important as experience.

You should definitely check the number of years during which the company has been in business. You have to pay attention to their credentials such as professional certifications and awards. You should get more information about the education, skills and experience of the members of staff as well.

At the same time, you have to get an idea of what exactly the online marketing company will be able to do for you and where it will take you. You should focus extensively on evaluating their achievements. Look into their portfolio and use keywords to search for their clients on Google. If the websites get top rankings, then you can expect the same results for your website as well. You should look into the actual websites and on their integration with the social networks. If possible, you should obtain data on the conversion rates and sales of the clients of the company as well.