The latest report by IMARC Group, titled “Graphic Film Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. The global graphic film market size reached US$ 27.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 36.0 Billion by 2028, exhibiting a growth rate (CAGR) of 4.3% during 2023-2028.

A sheet made of polymer compounds that is used to print an image and provide a protective covering for product labeling is called a graphic film. It is composed of many polymers, including polypropylene (PP), polyethylene (PE), and polyvinyl chloride (PVC), and it is printed using flexography and rotogravure methods. It helps to improve the product's look and promotes water resistance and durability. Currently, it is used extensively worldwide in applications related to electronics, automobiles, pharmaceuticals, packaging, and home décor.

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Graphic Film Market Trends and Drivers:

Two major reasons that are positively influencing the market are the advertising industry's growth and the fast urbanization of the country. Additionally, the market is expanding due to the growing use of graphic film in many industrial verticals due to its high flexibility, affordability, and durability. In addition, it serves as a preventative cover to shield an automobile's external parts. Furthermore, the market is growing stronger due to the growing need for graphic films in vehicle graphics, traffic and safety markings, and interior and outdoor advertising. Additionally, the graphic film's incorporation of antibacterial qualities is improving the market outlook. In addition, advancements in digital printing methods and the thriving e-commerce sector are propelling the market's expansion globally.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Polymer:

  • Polyvinylchloride (PVC)
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Others

Breakup by Film Type:

  • Reflective
  • Opaque
  • Transparent
  • Translucent

Breakup by Printing Technology:

  • Rotogravure
  • Flexography
  • Offset
  • Digital

Breakup by End Use:

  • Promotional and Advertisement
  • Automotive
  • Others

Competitive Landscape with Key Player:

  • 3M Company
  • Achilles Corporation
  • Arlon Graphics LLC (FLEXcon Company Inc.)
  • Avery Dennison Corporation
  • CCL Industries Inc.
  • Constantia Flexibles Group
  • Drytac Corporation
  • DUNMORE Corporation (API Group)
  • DuPont de Nemours Inc.
  • FDC Graphic Films Inc.
  • Hexis S.A. and Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH).

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