Kai Kemp added new article
Dis-assembling The Subject Of Branding Agencies
If you’ve spent any time exploring Branding Agencies in the last few months, you’ve no doubt realised how hard to understand it can be. For example, Coca-Cola introduced Diet Coke as a brand extension strategy. They are usually question marks all grown upwith a market- or niche-leading trajectory. Now, it is not only limited to the name and the logo however, it has grown and...
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