Successful roofing companies are known for their excellent customer service, and treating homeowners with dignity is essential to fostering the kind of relationships that lead to word-of-mouth advertising. Every member of your organization, from sales to management to the roofing crews, must treat the homeowners who put their faith in your business with the utmost respect. While you, as a roofing company owner, may appreciate the significance of respect, your employees or subcontractors may not.